Humanising BHP’s recruitment story
deliverables:
Corporate website
Role:
Creative / Product design lead
challenge
BHP is one of the world’s largest resource companies, recruiting across a wide range of roles including senior leaders, technical specialists and operational teams. Candidates arrived with different expectations and levels of familiarity but all needed clear, honest information they could trust. The challenge was to create a simple, authentic recruitment experience that humanised the organisation, guide people confidently through culture, opportunity and support.
Problem statement
How might we craft a candidate-centric experience that communicates our culture with clarity, highlights the benefits that matter, and seamlessly transitions future employees into the recruitment funnel?
Design Approach
Rather than designing different experiences for different job types, the work focused on the common questions people ask when considering a role at BHP. What is this place really like? What do they stand for? Is this right for me? What should I do next? Designing around these shared needs helped keep the experience inclusive and relatable, whether someone was exploring a senior leadership role or an operational position.
Workshop and auditing session with key stakeholders
User journey
Journey mapping played a central role in shaping how information was presented and when actions were introduced. Culture, values and people stories were surfaced early to build confidence. Benefits and growth opportunities followed once trust was established. Recruitment actions such as job alerts, eDM sign-ups and search were introduced progressively, allowing candidates to engage when it felt right rather than being pushed too early.
Sitemap
information architecture
The information architecture was intentionally simple and avoided corporate language or unnecessary depth. Content was organised to help people understand BHP as an employer without overselling or overwhelming them. The structure needed to be consistent across roles and regions while still feeling human and approachable. This clarity was key to building trust and keeping the experience usable for a wide range of audiences.
Mid fidelity wireframing
Mid fidelity wireframing
Inclusive representation
Visual and content decisions were made with care to reflect diversity, gender balance and equality in a natural and credible way. Representation was treated as part of the experience, not a message layered on top, helping reinforce BHP’s values without relying on statements or slogans.
Impact
The objectives were realised through strong user journey mapping and narrative led design that built trust with candidates and supported a strong global intake of talent for BHP. Visual representation reinforced gender balance and equality as a core organisational value. This project was delivered live within budget and aligned with the client’s business goals, resulting in a functional, scalable and results-driven outcome for all stakeholders.
Female representation reached 41.3% globally
Female representation reached 41.3% globally
Female representation reached 41.3% globally
Female representation reached 41.3% globally
Crafting design since 2007.
Copyright © 2026 Brian Foo. All rights reserved.
Humanising BHP’s recruitment story
deliverables:
Corporate website
Role:
Creative / Product design lead
challenge
BHP is one of the world’s largest resource companies, recruiting across a wide range of roles including senior leaders, technical specialists and operational teams. Candidates arrived with different expectations and levels of familiarity but all needed clear, honest information they could trust. The challenge was to create a simple, authentic recruitment experience that humanised the organisation, guide people confidently through culture, opportunity and support.
Problem statement
How might we craft a candidate-centric experience that communicates our culture with clarity, highlights the benefits that matter, and seamlessly transitions future employees into the recruitment funnel?
Design Approach
Rather than designing different experiences for different job types, the work focused on the common questions people ask when considering a role at BHP. What is this place really like? What do they stand for? Is this right for me? What should I do next? Designing around these shared needs helped keep the experience inclusive and relatable, whether someone was exploring a senior leadership role or an operational position.
Workshop and auditing session with key stakeholders
User journey
Journey mapping played a central role in shaping how information was presented and when actions were introduced. Culture, values and people stories were surfaced early to build confidence. Benefits and growth opportunities followed once trust was established. Recruitment actions such as job alerts, eDM sign-ups and search were introduced progressively, allowing candidates to engage when it felt right rather than being pushed too early.
Sitemap
information architecture
The information architecture was intentionally simple and avoided corporate language or unnecessary depth. Content was organised to help people understand BHP as an employer without overselling or overwhelming them. The structure needed to be consistent across roles and regions while still feeling human and approachable. This clarity was key to building trust and keeping the experience usable for a wide range of audiences.
Mid fidelity wireframing
Mid fidelity wireframing
Inclusive representation
Visual and content decisions were made with care to reflect diversity, gender balance and equality in a natural and credible way. Representation was treated as part of the experience, not a message layered on top, helping reinforce BHP’s values without relying on statements or slogans.
Impact
The objectives were realised through strong user journey mapping and narrative led design that built trust with candidates and supported a strong global intake of talent for BHP. Visual representation reinforced gender balance and equality as a core organisational value. This project was delivered live within budget and aligned with the client’s business goals, resulting in a functional, scalable and results-driven outcome for all stakeholders.
Female representation reached 41.3% globally
Female representation reached 41.3% globally
Female representation reached 41.3% globally
Female representation reached 41.3% globally
Crafting design since 2007.
Copyright © 2026 Brian Foo. All rights reserved.
Humanising BHP’s recruitment story
deliverables:
Corporate website
Role:
Creative / Product design lead
challenge
BHP is one of the world’s largest resource companies, recruiting across a wide range of roles including senior leaders, technical specialists and operational teams. Candidates arrived with different expectations and levels of familiarity but all needed clear, honest information they could trust. The challenge was to create a simple, authentic recruitment experience that humanised the organisation, guide people confidently through culture, opportunity and support.
Problem statement
How might we craft a candidate-centric experience that communicates our culture with clarity, highlights the benefits that matter and seamlessly transitions future employees into the recruitment funnel?
Design Approach
Rather than designing different experiences for different job types, the work focused on the common questions people ask when considering a role at BHP. What is this place really like? What do they stand for? Is this right for me? What should I do next? Designing around these shared needs helped keep the experience inclusive and relatable, whether someone was exploring a senior leadership role or an operational position.
Workshop and auditing session with key stakeholders
User journey
Journey mapping played a central role in shaping how information was presented and when actions were introduced. Culture, values and people stories were surfaced early to build confidence. Benefits and growth opportunities followed once trust was established. Recruitment actions such as job alerts, eDM sign-ups and search were introduced progressively, allowing candidates to engage when it felt right rather than being pushed too early.
Sitemap
information architecture
The information architecture was intentionally simple and avoided corporate language or unnecessary depth. Content was organised to help people understand BHP as an employer without overselling or overwhelming them. The structure needed to be consistent across roles and regions while still feeling human and approachable. This clarity was key to building trust and keeping the experience usable for a wide range of audiences.
Low fidelity wireframing
High-fidelity wireframes
Inclusive representation
Visual and content decisions were made with care to reflect diversity, gender balance and equality in a natural and credible way. Representation was designed into the experience itself rather than communicated through surface messaging, allowing BHP’s values to be demonstrated through structure, content and interaction.
Impact
The objectives were realised through strong user journey mapping and narrative led design that built trust with candidates and supported a strong global intake of talent for BHP. Visual representation reinforced gender balance and equality as a core organisational value. This project was delivered live within budget and aligned with the client’s business goals, resulting in a functional, scalable and results-driven outcome for all stakeholders.
Female representation reached 41.3% globally
43% improvement in average time on page
Click-throughs torecruitment funnel
Uplift in newsletter signups and resource downloads
Crafting design since 2007.
Copyright © 2026 Brian Foo. All rights reserved.